Watch out Joella’s! Look sharp, Royals!  You’ve made The Colonel worried, and he is trying to play catch-up. So-called Nashville Hot Chicken is coming to all 4000+ KFC stores this week.

Just the fourth flavor concept to hit the KFC menu since the chain’s inception, it was taste-tested through over 50 iterations before the corporate suits were satisfied, according to a company spokesperson, and reported in a slew of national publications last week.

The flavor profile relies on cayenne and smoked paprika, giving, they hope, a pleasing spicy, smoky and crispy mouth feel.

If you want to see the resurrected Colonel himself giving his spiel for the new fast food item, here it is