According to Restaurant Hospitality, “the raging popularity of pizza as a pandemic comfort food of choice has been well documented,” with many pizzeria operators offsetting “volatile meat prices with innovative alternative toppings that address major menu trends of the moment.”

In short, with Super Bowl Sunday (tomorrow) widely regarded by pizza prognosticators as perhaps the biggest takeaway/delivery opportunity for all of 2021, it’s no surprise that bullishness in the face of COVID is carrying over to start-ups.

Louisville Business First’s Haley Cawthon reports that Pizzaville LLC has opened at 2901 Goose Creek Road. It’s a carryout-only pizza concept “owned by Louisville native Todd Case and his fiancée Rachael Reed”: Pizza industry veteran opens mom-and-pop shop in the East End.

It’s a story worth reading, as Case comes to the startup with extensive (and a tad offbeat) pizza industry experience. But let’s cut to the chase — er, cheese.

“I do take a lot of pride in using the premium ingredients. I’ve sourced out the best flour that I’m aware of, in the country, as well as 100% whole milk mozzarella cheese and our sauce is a premium red crush that’s canned within hours after it’s picked. We pay a lot for these things, but it all comes together to make a pizza that people really enjoy and one you can’t get from the big chains.”

Pizzaville’s website isn’t finished, so online ordering isn’t available just yet. Case said in the meantime, customers can place orders by calling the shop at 502-754-3001, or by coming in. The shop also sells pizza by the slice at the counter for the lunchtime crowds. Pizzaville is open from 11 a.m. to 11 p.m. Sunday through Thursday and 11 a.m. to midnight on Friday and Saturday.