(January 14 update: Since Kevin Gibson broke this story, the principal players have clarified the forthcoming Parlour/Falls City venture, such that a more accurate way to view the arrangement is “Parlour to open sixth location in Falls City Taproom in Phoenix Hill,” as explained by Louisville Business First’s Michael L. Jones.)
Two items have landed on today’s beer and brewing agenda. Kindly note that your correspondent’s current experience of underemployment has led him to believe that weekly Hip Hops column might be possible in 2024, and while this resolve probably is a coin toss, we’ll give it a shot.
First, a link to an essay at my web site; I think it works a bit better there than here: Stop “curating” beer. Start “thinking” beer.
Among the beer-related buzzwords that I’d like to see dumped from the top of the Burj Khalifa, then stomped, incinerated, drawn, quartered and dowsed with a flagon of Budweiser fresh from heating to a low boil in the microwave, is “curated” in all its varied and chronically over-used tenses.
Second, kudos to local writer (and F&D contributor) Kevin Gibson for a nice scoop at his blog.
PARLOUR Pizza apparently is in the process of taking over the kitchen at Falls City Brewing Co.’s taproom (at 901 E.) Liberty Street. Employees were informed of the partnership last week via e-mail. (The e-mail was provided by a former taproom employee.)
Falls City’s in-house kitchen (which began last year) apparently is finished, and work has started to install Parlour.
Jason Wade, Vice President of Strategic Operations for Neace Ventures, cited a lack of traction with the Falls City kitchen as the impetus for partnering with PARLOUR. Neace owns Falls City, Old 502 Wine and other businesses. PARLOUR Pizza operates five area locations in the Louisville area.
Neace’s objectives are neatly summarized by Wade:
“Signage and other items will be displayed throughout the facility that unite our 3 powerful brands: PARLOUR Pizza, Falls City Beer & Old 502 Winery.”
Best wishes to all the parties involved. When all else is said and done, pizza and beer are perennial winners.