Have you ever pondered when it is, exactly, that Chef Edward Lee finds time to sleep? Just reading about this Louisville culinary legend’s schedule exhausts me. It’s like watching the mountain stages of the Tour de France via satellite from your sofa, Negroni in hand, maybe with some mixed nuts and half a leftover muffaletta from Lotsa Pasta, and thinking damn, how do they do that?
In the information release that follows, we learn about Lee’s latest project at What’s Cooking.
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CHEF EDWARD LEE PARTNERS WITH WHAT’S COOKING TO BUILD A NEW FOOD PLATFORM
What’s Cooking taps Lee as Creative Director for digital platform
(July 6, 2021), Award-winning Chef Edward Lee has signed on as Creative Director for What’s Cooking, a new food-focused digital platform that promises deliciously engaging content. What’s Cooking will be a digital space for diverse food creators to manage content, engage, and collaborate, while home cooks can explore, interact, and recreate recipes.
What’s Cooking will launch in its initial beta phase this month with content exclusively from Lee. Throughout the year, more creators will join the platform with their own content, recipes, and videos. Lee will also be helping the What’s Cooking team in selecting chefs and culinary creatives to get early access to the platform.
“When I first started talking to the team at What’s Cooking, we agreed that a lot of recipe sites are geared towards home cooks who have an arsenal of difficult-to-source ingredients and obscure tools,” says Lee. “What we wanted was to create something for everyday home cooks who might be intimidated by a recipe with a dozen sub-recipes but still want to get in and have fun in the kitchen.”
The Kraft Heinz Company is behind the What’s Cooking platform, which has emerged from the Canadian digital lab in Toronto. The iconic brand was inspired to create this platform after seeing so many people re-engage with home cooking during the pandemic.
“There are so many creative culinary talents out there and I’m looking forward to getting to work and learn from them to help home cooks through this platform,” says Lee.
To learn more about What’s Cooking, visit www.whatscooking.com or www.instagram.com/whatscooking.
About Chef Edward Lee
Chef Edward Lee is the chef/owner of 610 Magnolia, The Wine Studio, and Whiskey Dry in Louisville, KY and culinary director for Succotash in National Harbor, MD and in Washington, DC. He has received multiple finalist nominations for the James Beard Foundation Awards Best Chef: Southeast. He appears frequently in print and television and was recently nominated for a daytime Emmy for his role as host of the Emmy-winning series, Mind of Chef on PBS. Lee won a James Beard Foundation Award for Writing for his book Buttermilk Graffiti: A Chef’s Journey to Discover America’s New Melting Pot Cuisine (Artisan Books, April 2018). He also authored Smoke & Pickles: Recipes and Stories from a New Southern Kitchen (Artisan Books, May 2013). His documentary film, Fermented, follows him around the world as he explores the rich culinary and cultural traditions of fermented food. For more information on Chef Edward Lee, please follow him on Twitter or Instagram or visit www.chefedwardlee.com
About What’s Cooking
Sponsored by the Kraft Heinz Company, What’s Cooking is a dedicated food discovery and publishing platform celebrating the passion and enjoyment of food, both in and out of home.
