I Love Tacos opens today at the Omni Louisville Hotel’s Falls City Market (400 S. 2nd St.), joining a half-dozen established vendors (go here for the complete list). Assuming all goes according to plan, there’ll be an opening ceremony at 11:00 a.m.

This fourth location of I Love Tacos testifies to the restaurant’s expanding popularity. The menu’s focus extends beyond the expectations of the name, with burritos and quesadillas too. But the birria taco, filled with spiced stewed beef and then crisped on a griddle, has become a sort of signature dish.

The new Omni location of I Love Tacos joins these:

HIGHLANDS: 1534 Bardstown Road, Louisville, KY, 40205
SPRINGHURST: 3550 Springhurst Commons Dr, Louisville, KY 40241
JEFFERSONTOWN: 9909 Taylorsville Rd, Jeffersontown, KY 40299