After 10 years, Louisville company Rooibee Red Tea ceased operations on June 4, 2018. The company originally began selling its tea at local Farmers Markets and was the first company to create and market a full line of organic, ready-to-drink rooibos teas in the United States. They issued a news release stating they could not find the capital they need to fund and grow the company.
“It is with a heavy heart that the Board of Directors announces the closing of Rooibee Red Tea Company,” said Chairwoman Phoebe Wood in a news release. “While the company had a loyal following of consumers, unfortunately we could not get the funding to grow the company. We thank all of our loyal fans and specifically the Louisville community for supporting us over the last decade.