Someone in charge of social media at Swig’s corporate level might glance at a map, as it seems unlikely that the entire state of Kentucky is celebrating one new dirty soda chain opening.

๐ŸŽŠSWIG IS OFFICIALLY OPEN IN LOUISVILLE!๐Ÿฅค๐ŸŽ‰ Kentucky is celebrating with FREE DRINKS starting today until Saturday!๐Ÿ™Œ๐Ÿป Thatโ€™s right! FREE drinks for 3 days from 11AM – 7PMโœจ tag your friends in Kentucky so they can experience the Home of the Original Dirty Soda!๐Ÿ”ฅ Join us at 3009 Poplar Level, Louisville, KY 40217 for the grand opening! (12/5 – 12/7; 11AM – 7PM) Restrictions apply. Offer valid only at Swig Poplar Level in Louisville, KY.

Your digital editor readily concedes that he did not know the meaning of “dirty soda” until this precise moment, with a nod to Eater.

A combination of soda, coffee creamer, and flavored syrups, the dirty soda has risen from its humble origins as a sweet treat for Utahns who abstain from alcohol and caffeine to an actual business model, evidenced by the growing dirty soda chain Swig, which opened its 50th outpost in the United States in 2023, and its many imitators.

The presence of pretzels and cookies makes it an eatery, I suppose โ€” but coffee creamer?