While February 14 is the day typically known for love, this year it falls on Ash Wednesday, Long John Silver’s busiest day of the year. So, the seafood chain will be turning its affections to the day after and celebrating plenty of fish in the sea by referring to February 15 as #Plentyfish Day. They will set up optional “community” tables in their dining rooms where people can mingle and meet new potential dates. Customers who state they are “going fishing” when placing their order will receive a deep fried Twinkie.

“Twinkies are generally known for being part of a packaged pair,” said Stephanie Mattingly, Vice President of Marketing. “At Long John Silver’s they are single, all dressed up in golden delicious deep fried batter, and amazing all on their own. You can share conversation, but that deep fried Twinkie is all yours.”

The brand is also opening the conversation on social media, encouraging people to share funny experiences about the murky dating pond. Even those who have found love are encouraged to share their hilarious bad date story. To post or just follow the conversation, check out and use hashtags #PlentyFish and #GoingFishing on Facebook, Twitter and Instagram.